BRANDING / PRINT / PRODUCT DEVELOPMENT / STRATEGY
Echopark Guitars is the brainchild of Gabriel Currie, a local luthier. He's a good friend of Highly Evolved and we were proud to help him get his company off the ground. We created the branding for the line, and assisted with product development. We also provided the seed capital to create the first run of guitars, and from there the ball rolled quickly. In an incredibly short period, Gabriel received major national and international press about his abilities, and in less than a year from the launch of the company he was able to get some of the biggest names in rock. Stephen Tyler, Joe Perry and Brad Whitford from Aerosmith all own one now, as does Jonny Wickersham from Social Distortion, and several other very well known and well respected players. Made in the USA!