MARCH 2012

Another product from our friends at AZ Nutra and serial entrepreneur Rich Symington. AZ Nutra specializes in premium beauty solutions with an organic approach. They also buck the system by selling direct to the consumer, choosing to avoid standard distribution approaches. This creates a slightly different design challenge. Typically, the goal would be to ensure this product pops off the shelf while surrounded by a sea of competitive products. Instead, our goal was to make a premium looking product that can hold its own online, where potential customers are unable to touch/feel.

The final result is based on monogram intended to show a personal connection to the product, after all this is something you put on your face to restore your youth - it doesn't get more personal than that. The subtle hint is this bottle contains your youth, use it and feel like the person you were 10 years ago.