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MTV: AThinLine.org
"Draw Your Line" Interactive Map

BRANDING / WEB DESIGN / ARCHITECTURE / STRATEGY
OCTOBER 2010


OVERVIEW:
For the Webby Award winning site we created for MTV, we were asked to provide a new application to further the success of this cause related site. The site was created to spread awareness and combat cyber bullying and other bad behaviors that were non-existent until the web became a household utility. 

MTV wanted to add a new social element to the site where people could share their experiences with others and motivate peers to commit to taking real actions in order to bring this issue to the surface. The amount of people affected by this issue is not trivial, and this platform became a great way to remind and motivate people to think about their behavior and actions.

IMAGES:

MTV - AThinLine.org Interactive Map Homepage

MTV - AThinLine.org Interactive Map Top Ten

MTV - AThinLine.org Interactive Map Post Action

TEAM MEMBERS:

Cosmo Jones (Creative Lead)
Kimi Lewis (Creative Director)
Jesse Chapo (Creative Director)