BRANDING / WEB DESIGN / VIDEO / APPAREL / PRINT DESIGN
This was our very first job for the public affairs department at MTV. After the West coast digital team was disbanded in the big Viacom downsizing, we thought we might not see any more MTV projects, but fortunately our good reputation carried across the country and we've been fortunate to continue working on some great, Webby award winning sites for MTV.
We had a blast working on this because it spanned more than just web. We used our subsidiary, Bedrock Studios, to shoot and edit the instructional video for the site with a very funny host, Mr. Flula Borg. Then, we created a DIY Toolkit which allowed students at colleges to create custom GYT material to spread the word at their campus–everything from posters to shirts to DVDs.
It felt good to work on a site that helps others, therefore we were excited to continue down this path with more sites like A Thin Line and Against Our Will, two more MTV sites which do a lot of good!
Cosmo Jones (Creative Lead)
Jesse Chapo (Creative Director)
Kimi Lewis (Creative Director)