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MTV: mtvU's Against Our Will Campaign

BRANDING / WEB DESIGN / MOBILE DESIGN
JULY 2011


OVERVIEW:
This marks our third collaboration with MTV's Public Affairs department. We always enjoy working on projects for them as they are always centered on bettering mankind. This particular site takes a hard look at human trafficking and reminds us it's still a horrible problem that happens not just in other countries, but our own back yard. The goal of the site is to spread awareness and empower youths and young adults to do something, whether it's a few seconds or a few hours of their time. Because every moment counts.

The awareness was huge, thanks to help from celebrities like Rihanna, Alicia Keys, P!NK, Jada Pinkett Smith and more, along with partnerships with Slavery Footprint and other non-profits active in this issue.

Visit the live site: AgainstOurWill.org

IMAGES:

AgainstOurWill.org Homepage

AgainstOurWill.org Video Page