Speed Dating At Its Finest
We took yet another dive into our think tank and created a platform that would extend the NEXT brand by locating potential new contestants and give the audience a forum to interact with the show.
We designed an immersive site where the actual time a user spends viewing a potential candidate was used to capture overall results, thereby identifying which users were most popular based on the total amount of time spent checking out their profiles. This ties into the spirit of the show, which is essentially speed dating, where a single man or woman meets a potential partner and can yell “NEXT” at any time to move on to the next candidate. If only life worked that way …
