Calling All Fashionistas!
Another example of our creative work is TheLookRightNow.com, a huge style compendium for what’s going on in fashion, in the moment. We designed and architected this new MTV destination as a giant rabbit hole that users can fall into.
Our challenge was to find a way to create content verticals and features that were both time wasters and extremely sticky, as well as appeal to hard core fashion enthusiasts. Users can exhibit their personal style by uploading their outfits and getting immediate feedback on what people think. They can create their closets and keep track of outfits they like of others, find out where they bought them and how much they spent. This style encyclopedia also tracks fashion trends and data via user activity, polls, and the like. We’re showing our bitchin’ original designs here.
