STRATEGY / WEB DESIGN
We were very honored to be asked by the Zagat family to come to New York and assist with a complete rethink of Zagat.com. Together with our good friend Gaurav Misra, who led the charge, we embarked on a mission to overhaul the functionality of the site and expand the visual look and feel.
With over 30 years in business, Zagat has roots firmly planted in publishing. They became a web company much later. One of the key issues is their site is powered by their publishing platform running on ASP which meant severe functional limitations. While Zagat has respect in spades, far better content, and came up with socially aggregated reviews before there was a web, their Achilles heel was not having the infrastructure to keep up with these new young whippersnappers like Yelp.
Gaurav and HE hit a bases loaded home run on this one, providing one of the most striking case studies in our portfolio, as soon after the retooling, Zagat was purchased by Google for the tidy sum of $151 million.
Gaurav Misra (Project Lead/Strategy)
Cosmo Jones (Creative Lead/Strategy)