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JUNE 2009

Our good friend Gaurav Misra, former VP of Digital on the West coast MTV team, referred us to Tim and Nina Zagat who happen to be two of the nicest people you will ever meet. Zagat has been a family owned business since its inception over 30 years ago. If you think about it, they pioneered reviews in a most prescient way. 

One of their unique profit centers is the custom book creation. Zagat is a publishing company first, digital company second. That's something we also helped them out with, be sure to check out our other Zagat case study. For the custom platform, Zagat wanted an easy way to market the service and promote wider usage. Businesses and movie studios have often taken advantage of this–for example, the movie "The Breakup" created a print guide on the best places to break up in Manhattan which was a give away to promote the movie. But why not open it up to smaller businesses and individuals?

Our very first job for Zagat was to strategize, architect and design out this platform. Our biggest success story with Zagat can be found here.


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